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Recorded Lectures
Orientation- Difference between Sales, Marketing & Business Development
Marketing- Needs, Wants, Demands & Desires Consumer Behaviour & STP Strategy
Marketing Mix | Go to Marketing | Strategy & Modern Trade
Extended P’s | 4 A’s | Product Mix | Brand Extension
BCG Matrix | Ansoff Matrix | Porters Five Forces
ATL, BTL, TTL | Brand Positioning & Brand Equity
Experiential Marketing | Image & Emotional Marketing
FADs | Trends | Megatrends | Social Medium & Digital Marketing
Pricing | Price Penetration | Competitive Advantage
How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves
Sales- Advantage, Lead Generation & Engagement | B2B & B2C Sales
Basic D Value Preposition | Customer Lifestyle Value
Case Study
Welcome Learner
What's Ahead?
Doubt solving
Six Sigma Analysis
Case Study Six Sigma : TCS| OYO| Zomato
B2B marketing strategy from Scratch
Build a B2B strategy : choose any start-up
Present the B2B strategy ( in detail )
Marketing Budget Division Formation
Financial Model: Marketing Sheet ( 5 years Projection )
Financial Model: Marketing Sheet ( 50 crore hypothetical Budget )
Social Media Marketing Engagement Strategy
Advertising strategy ( AppleSamsung-OnePlus )
Advertising strategy ( AudiBMW-Mercedes )
Content Marketing ( Sponsored Post-Story )
Content Marketing ( Sponsored Reel-Video )
Marketing Freelancing & Consulting
Doubt Solving and Discussion
Assessment: Marketing Management Program @Younity.in
Q2. Which need can improve the perception of customer as the owner of the product?
Assessment