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Recorded Lectures
Orientation- Difference between Sales, Marketing & Business Development
Marketing- Needs, Wants, Demands & Desires Consumer Behaviour & STP Strategy
Marketing Mix | Go to Marketing | Strategy & Modern Trade
Extended P’s | 4 A’s | Product Mix | Brand Extension
BCG Matrix | Ansoff Matrix | Porters Five Forces
ATL, BTL, TTL | Brand Positioning & Brand Equity
Experiential Marketing | Image & Emotional Marketing
FADs | Trends | Megatrends | Social Medium & Digital Marketing
Pricing | Price Penetration | Competitive Advantage
How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves
Sales- Advantage, Lead Generation & Engagement | B2B & B2C Sales
Basic D Value Preposition | Customer Lifestyle Value
Case Study
Orientation- Difference between Sales, Marketing & Business Development
Marketing- Needs, Wants, Demands & Desires Consumer Behavior & STP Strategy
Marketing Mix | Go to Marketing | Strategy & Modern Trade
Extended P’s | 4 A’s | Product Mix | Brand Extension
BCG Matrix | Ansoff Matrix | Porters Five Forces
ATL, BTL, TTL | Brand Positioning & Brand Equity
Experiential Marketing | Image & Emotional Marketing
FADs | Trends | Megatrends | Social Medium & Digital Marketing
Pricing | Price Penetration | Competitive Advantage
How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves
Sales- Advantage, Lead Generation & Engagement
Value Preposition | Customer Lifestyle Value
B2B & B2C Sales
Case Study - Amazon vs Flipkart
Case Study - Fevicol vs Asian Paints
Assessment: Marketing Management Program @Younity.in
Q2. Which need can improve the perception of customer as the owner of the product?
Assessment
Recordings: May, 2023
Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Session 10
Session 11
Recordings: July, 2023
Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Session 10
Session 11
Recordings: August, 2023
Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Recordings: September, 2023
Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Recordings: January, 2024
What is Marketing
Different types of marketing and campaigns
Attacks
Campaign tests
BCG matrix and case studies
Product Life Cycle
Video advertisement campaign
Video Advertisement
Video advertisement
Campaign building
Recordings: March'24
Marketing Basic
Different types of marketing
Attacks
Surrogate marketing
Product Life Cycle
Bcg matrix
Scripting
Scripting
Recordings: May'24
Make copies faster
Attacks
Guerrilla Attack
Different forms of marketing
BCG Matrix
Product life cycle and Advertising
Advertising
Recordings: July'24
Session on 25th July
Session on 26th July
Session on 27th July
Session on 28th July
Session on 31st July
Session on 1st Aug
Session on 2nd Aug