Preview Marketing Management Live Course

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Recorded Lectures

Orientation- Difference between Sales, Marketing & Business Development

Marketing- Needs, Wants, Demands & Desires Consumer Behaviour & STP Strategy

Marketing Mix | Go to Marketing | Strategy & Modern Trade

Extended P’s | 4 A’s | Product Mix | Brand Extension

BCG Matrix | Ansoff Matrix | Porters Five Forces

ATL, BTL, TTL | Brand Positioning & Brand Equity

Experiential Marketing | Image & Emotional Marketing

FADs | Trends | Megatrends | Social Medium & Digital Marketing

Pricing | Price Penetration | Competitive Advantage

How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves

Sales- Advantage, Lead Generation & Engagement | B2B & B2C Sales

Basic D Value Preposition | Customer Lifestyle Value

Case Study

Orientation- Difference between Sales, Marketing & Business Development

Marketing- Needs, Wants, Demands & Desires Consumer Behavior & STP Strategy

Marketing Mix | Go to Marketing | Strategy & Modern Trade

Extended P’s | 4 A’s | Product Mix | Brand Extension

BCG Matrix | Ansoff Matrix | Porters Five Forces

ATL, BTL, TTL | Brand Positioning & Brand Equity

Experiential Marketing | Image & Emotional Marketing

FADs | Trends | Megatrends | Social Medium & Digital Marketing

Pricing | Price Penetration | Competitive Advantage

How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves

Sales- Advantage, Lead Generation & Engagement

Value Preposition | Customer Lifestyle Value

B2B & B2C Sales

Case Study - Amazon vs Flipkart

Case Study - Fevicol vs Asian Paints

Assessment: Marketing Management Program @Younity.in

Q2. Which need can improve the perception of customer as the owner of the product?

Assessment

Recordings: May, 2023

Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

Session 8

Session 9

Session 10

Session 11

Recordings: July, 2023

Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

Session 8

Session 9

Session 10

Session 11

Recordings: August, 2023

Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

Session 8

Session 9

Recordings: September, 2023

Session 1

Session 2

Session 3

Session 4

Session 5

Session 6

Recordings: January, 2024

What is Marketing

Different types of marketing and campaigns

Attacks

Campaign tests

BCG matrix and case studies

Product Life Cycle

Video advertisement campaign

Video Advertisement

Video advertisement

Campaign building

Recordings: March'24

Marketing Basic

Different types of marketing

Attacks

Surrogate marketing

Product Life Cycle

Bcg matrix

Scripting

Preview - Marketing Management Live Course