Preview Marketing Management Course

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Recorded Lectures

Orientation- Difference between Sales, Marketing & Business Development

Marketing- Needs, Wants, Demands & Desires Consumer Behaviour & STP Strategy

Marketing Mix | Go to Marketing | Strategy & Modern Trade

Extended P’s | 4 A’s | Product Mix | Brand Extension

BCG Matrix | Ansoff Matrix | Porters Five Forces

ATL, BTL, TTL | Brand Positioning & Brand Equity

Experiential Marketing | Image & Emotional Marketing

FADs | Trends | Megatrends | Social Medium & Digital Marketing

Pricing | Price Penetration | Competitive Advantage

How to make a marketing plan? | ADA Model | Diffusion of Innovative Curves

Sales- Advantage, Lead Generation & Engagement | B2B & B2C Sales

Basic D Value Preposition | Customer Lifestyle Value

Case Study

Assessment