Sales Vs Marketing Understanding the Differences & Benefits!

One of the most common questions interviewers ask in a Sales or marketing interview is-

What is the difference between Marketing and Sales?

In simple words, Marketing is attracting lead generation and sales involve lead conversion. Whereas CRM is managing the customer relationship after-sales service.

What is Sales Enablement?

It is a process of imparting the necessary knowledge to sell a product successfully. With this, company sales enable the sales representative and make them do the job of the sales associate. This practice helps the business to boost sales and retain employee loyalty. Example: In the 26/11 Taj Hotel attack in India, the employees of TATA showed an extraordinary example of bravery and dedication to their duty by protecting the guests. The reason behind it is TATA prefers to select its employees from tier 2 and tier 3 cities in India over top management colleges. They train the team to perform best and promote them after a certain time with better salary.

One of the most common questions interviewers ask in a Sales or marketing interview is-

What is the difference between Marketing and Sales?

In simple words, Marketing is attracting lead generation and sales involve lead conversion. Whereas CRM is managing the customer relationship after-sales service. Both the team have different strategies, but the ultimate goal is to bring revenue to the company. People in sales and marketing know how to sell, but what can an organization do to make them sell effectively? By conducting Sales Enablement.

What is Sales Enablement?

There are 3 parts of sales enablement:

1. User journey

It is a map that helps to trace the lead and yield information that says what is the time the lead is coming in, at what time the lead is picking up the call, etc. Based on this data transferred by the sales team, the marketing team generates lead that ensures conversion.

2. Key Touch Points

Touchpoints are the number of times a customer interacts with a company for products or services either through calls, messages, emails, etc. After analyzing the touchpoints, the sales team creates the conversion data and shares it with the marketing team.

3. KYC (Know your customer) & Personalization

Before selling your product, it's important to know your customer and the actual person who is going to make the decision to buy the product (parents, spouse, etc). This will help to personalize the pitch according to the decision-maker.

The marketing team will curate the content and the sales team will customize the approach before marketing the product to the customer.

How does Sales enablement benefit a company?

Using this concept ensures

-increase in immediate sales

-increase the goodwill of the company

-Reorder

Marketing and Sales are two essential pillars that together help to establish a strong business and reign in the market. To work with either one or both teams, you need to build a good relationship with them.

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